Q: What first drew you and Continuum Attractions to Eden Camp?
- First and foremost, Eden Camp is a North Yorkshire icon. Before any thought of taking it on, I already had a hugely positive impression of the experiences it delivers for families, veterans, schools and anyone wanting to immerse themselves in the stories of the Second World War and more. I recall my son visiting on a school trip some years ago and the sheer excitement and enthusiasm he came home with. Eden Camp is a special place to so many and has an almost unparalleled community around it.These were the pre-built foundations in my mind that, when the opportunity arose, made me certain that preserving and building upon Eden’s future was something Continuum Attractions could take on. Storytelling is at the heart of what we do and it is wonderfully in sync with our expertise making it a great strategic fit for our business. The amazing work of current directors Howard and Paula – and their father Stan before them – is a fine example of building an attraction using the power of storytelling and we can’t wait to build on their legacy.
Q: How do you see Eden Camp fitting into your company’s wider vision?
- We specialise in delivering unique stories in authentic locations and Eden Camp absolutely ticks these boxes. It is a really special example of storytelling at the heart of its community and I am so proud to be able to support the team with our range of expertise and to secure its future. Continuum Attractions has grown since launching Jorvik in York city centre over 40 years ago to now operating a portfolio of UK-wide attraction brands, including rich heritage projects like Edinburgh’s The Real Mary King’s Close, Oxford Castle & Prison and York’s Chocolate Story. This expertise is what makes me confident that Eden’s next chapter will be just as successful as its last – although we have exceptionally big boots to fill!
Q: Many people love Eden Camp as it is today. What reassurances can you give to guests and supporters about its future?
- Stan, Howard and Paula have a significant legacy which we can’t wait to build on. Eden is an exceptional place that means so much to so many, and has the potential to delight and inform even more guests as time goes by. We are clear – we do not want to change the look and feel of such a unique attraction and can’t wait to meet all the members of the various communities it brilliantly serves. We will continue Howard and Paula’s hard work and investment, allowing guests to enjoy Eden Camp just as they have previously.
Q: Do you have immediate plans or priorities for Eden Camp in the coming months?
- I’ve been on site and met lots of the team already but our first priority has to be to get to know them even better, learn the intricacies behind operating such a unique site and to find out where we can add value and improve what already exists.
Q: How do you hope to engage with the local community in Malton and North Yorkshire?
- It’s really clear to me that Eden Camp already has really strong connections with Malton, its people, volunteers and local suppliers. We want to build on that. Our ethos is to support and build its future with the community, protecting the valuable relationships that have gone before.
Q: Eden Camp has a strong educational role. What are your plans to enhance its learning opportunities for schools and families?
- Schools are a significant part of what Eden currently offers and that will not change. We will maintain a strong educational offer, working with schools and all groups who visit us to ensure we’re giving them everything they need to keep us as a key part of their curriculums and itineraries.
Q: Finally, what would you say to someone who has never visited Eden Camp before?
- From my recent visits to my son’s school trip experiences, one of the clearest aspects to me is that it appeals to all ages. Eden Camp is a fascinating full day out that is a really special example of storytelling done right. I’ve enjoyed learning all about what Eden Camp offers and I can’t wait to welcome more guests to go on the same, absorbing journey.
